News
( ( ( Voting Cases Audio Branding Congress 2010 ) ) )
On November 5th, 2010 the Audio Branding Academy is organizing the second Audio Branding Congress in Hamburg, Germany. There was an official call for best practice cases in the field of audio branding and music marketing. Until August 31th, the public can vote on selected cases on ICAB // International Community for Audio Branding. All members of ICAB are entitled to vote – the ICAB membership is free of charge. Every member can cast up to five votes. The five cases with the most votes will be presented on the Audio Branding Congress 2010.
Further Information
red dot award 2010 / call for corporate sound
The “red dot award: communication design” is open to designers, agencies, design firms, and clients of communication design works that were realised and published between 1 January 2008 and 1 July 2010.
The “red dot: junior award” is a part of the “red dot award: communication design” competition and is open to students and emerging designers who have graduated within the last two years. Among the outstanding works submitted in this category, one “red dot: junior prize” is awarded for the best work. With its 10,000 euros prize money, it is one of the junior prizes with the highest prize money internationally.
Applicants must provide proof of their status with either a copy of their student ID or their graduation diploma. They must also be the originators of the submitted work. Entrants may register as many works as they wish. Any work in which a jury member participated is automatically excluded from the competition.
Category Sound Design:
Corporate sound
Sound logo
Audio branding
Jingles
Product sound
Registration:
http://www.registration.cd.red-dot.de/296.html
Sound of Climate Change
The 15th United Nations Climate Change Conference (COP15) is using a Sound Logo.
(…) The four simple tones represent the fact that we need to act on climate change now and the complex base represents the causes and effects of climate change (…)
(more)
First international Audio Branding Congress 2009 was a great success.
By organizing the first international congress for acoustic brand communication, the Audio Branding Academy brought together audio branding experts and interested people from all over the world on November 14th, 2009.
Internationally acclaimed experts from practice and science like the British musicologist Prof. Dr. Adrian North (Heriot-Watt University, Edinburgh), the composer of the Intel audio logo, Walter Werzowa from Hollywood or expert for neuromarketing Dr. Hans-Georg Häusel presented new insights, innovative approaches, proven methods of audio branding and best practice cases. “It was very exciting to see participants from all over the world coming together and making this congress a real international event”, says Cornelius Ringe, founder of the Audio Branding Academy.
“Germany is one of the centers of acoustic brand communication. But attendees from USA, Brazil, Italy, Spain, Sweden, Finland, Netherlands, among others, showed that audio branding is becoming more and more an internationally accepted part of brand communication.” (more)
Corporate Sound Scanning: Nissan Corporate Sound
The automobilmanufacturer Nissan establishing its Corporate Sound into their current marketing measure (TV Spots, Website etc.).
First international Audio Branding Congress
The recently founded Audio Branding Academy starts its activities by organizing the first international expert congress for acoustic brand communication.
The Audio Branding Congess 2009 takes place in the famous old warehouse district (Speicherstadt) of Hamburg, Germany on the 14th November 2009.
At this atmospheric venue decision makers from the fields of brand management, marketing, advertising and design, as well as sound designers, people from the music business, researchers and scholars will meet, discuss latest trends and exchange information about this new emerging discipline of Audio Branding. Presentations about new insights, innovative approaches, proven methods and best practice cases will be held by internationally acclaimed experts from practice and science. (more)
(Hamburg/Konstanz, May 2009) “Audio Branding. Brands, Sound and Communication” is the first international compilation on the topic of Audio Branding. The articles in this book deal with functions of sound, the basics and principles of brand communication and Audio Branding, multi-sensory aspects of brand communication and legal matters concerning sound marks, among others. In case studies on projects with international brands, leading experts provide insight into what Audio Branding actually means in practice. This compilation is based on the German publication Audio-Branding that was released in 2007.
Audio Branding, also known as Sound Branding or Sonic Branding, describes brand communication through sound, using brand soundelements like an audio logo, a brand song or a brand voice. So far, brands have spent a lot of time and money on visual branding while sound hasn’t been treated as a brand element that needs to be designed.The emerging of new media and devices with built-in audio delivery, such as podcasts, audiobooks, smartphones, expands the opportunities for Audio Branding but also increases the risks of causing noise pollution and a sonic mess. Consequently, the use of sound in brand communication demands careful attention.
Further Informations via www.audio-branding.info
Redesign!
After six years of providing informations in the field of Audio Branding, we´ve decides to redesign the website.
Enjoy!
Rainer Hirt
Call for corporate sound (Audio Branding Projects, Audio Logos, Jingles, Product Sounds)
The “red dot award: communication design” is open to designers, agencies, design firms, and clients of communication design works that were realised and published between 1 January 2007 and 1 July 2009.
The “red dot: junior award” is a part of the “red dot award: communication design” competition and is open to students and emerging designers who have graduated within the last two years. Applicants must provide proof of their status with either a copy of their student ID or their graduation diploma. They must also be the originators of the submitted work.
Entrants may register as many works as they wish. Any work in which a jury member participated is automatically excluded from the competition.
more informations