Sound of Climate Change
The 15th United Nations Climate Change Conference (COP15) is using a Sound Logo.
(…) The four simple tones represent the fact that we need to act on climate change now and the complex base represents the causes and effects of climate change (…)
“Composing the sound, we took our starting point from the visual COP15 logo with its emphasis on the tension between the complex and the simple. You have to be able to sing the sound of the logo, so it had to be melodic, yet it also had to be complex enough to stand the test of many replays without becoming boring,” says Mr. Abrahamsen.
“We wanted a strong identity for COP15 – both visually and audibly. The sound logo contributes to raising awareness of the conference and its crucial role,” says Klavs A. Holm, Ambassador of Public Diplomacy at Ministry of Foreign Affairs of Denmark.
Sound Logo (mp3)
Sources:
http://en.cop15.dk/blogs/view+blog?blogid=2680