Audio logo
The audio logo is a brand’s acoustic identification element and is often used in combination with the (animated) visual logo. Must be concise, distinct, catchy and flexible and fit the brand (brand fit). Special form jingle: Is in effect the musical version of the advertising slogan (”Haribo macht Kinder froh, und Erwachsene ebenso / Kids and grown-ups love it so, the happy world of Haribo”, ”Mars macht mobil bei Arbeit Sport und Spiel / Mars makes you mobile, at work, sports and play”) and acoustically conveys the advertising message.
Link Audio-Logo-Slideshow (Source: www.fastcompany.com)
Link “The International Jingle Collection” (Quelle: http://www.jraf.org/static/jingles/html/index.html)
Synonyms: sound logo, sonic logo, acoustic logo, signature theme, jingle, acoustic signature